Culture. Strategy. Scalability.
Your RIC Score measures how attractive your business is to investors, creditors, and customers through a comprehensive assessment of 200+ factors across three critical dimensions.
Beyond AI Pitch Deck Scoring
While AI tools can scan your pitch deck in seconds, they only scratch the surface. SMEMojo's RIC Score goes deeper—combining expert human evaluation with comprehensive business analysis across operations, culture, leadership, and strategy. It's not just about what you present; it's about what you're actually made of.
The Three Dimensions of Your RIC Score
The DNA of your organization — leadership, people, and values that drive everything.
- Leadership effectiveness & vision
- Employee engagement & satisfaction
- Resolution & conviction under pressure
- Innovation mindset & ESG commitment
How you compete, grow, and position yourself in the market.
- Sales & marketing savviness
- Financial IQ & capital planning
- Competitive positioning & moat
- Market opportunity & traction
Your operational backbone — can your business grow without breaking?
- Data & AI strategy readiness
- Supply chain intelligence
- Customer success & retention systems
- Operational flexibility & automation
Comprehensive Business Evaluation
Our proprietary assessment covers 200+ factors across interconnected business dimensions. After your 6-week evaluation journey, you'll receive a detailed report with your RIC Score breakdown, personalized coaching recommendations, and strategic connections to accelerate your growth.
RIC Score Evaluation Matrix
Explore how different factors contribute to your overall score. Adjust the sliders to see how improvements in each area affect your RIC Score.
Overall RIC Score
70
Gold TierCulture
68
Strategy
73
Scalability
68
| Example Categories | Culture | Strategy | Scalability |
|---|---|---|---|
Leadership | 85 | 70 | 55 |
Resolution & Conviction | 80 | 75 | 50 |
Employee Satisfaction | 90 | 60 | 45 |
Data and AI Strategy | 45 | 70 | 90 |
AI Ethics & Governance | 70 | 75 | 70 |
Innovation Strength | 85 | 80 | 55 |
Sales & Marketing Savviness | 65 | 85 | 68 |
Customer Success Savviness | 50 | 75 | 85 |
Supply Chain IQ | 40 | 65 | 88 |
Financial IQ | 45 | 80 | 92 |
ESG | 88 | 65 | 50 |
* This is an interactive demo showing example categories. Your actual RIC Score is calculated through our comprehensive 6-week assessment covering 200+ detailed factors.
Tier System & Access Levels
Your RIC Score determines your tier, which unlocks different levels of access within the SMEMojo ecosystem. The higher you score, the more you can customize your ecosystem.
- Basic resources
- Community access
- Expert matching
- Investor visibility
- All Bronze benefits
- Expert matching
- Basic analytics
- Priority support
- All Silver benefits
- Investor visibility
- Priority support
- VIP events
- All Gold benefits
- VIP events access
- Featured listings
- Direct introductions
Your Score Evolves With You
Businesses grow. Markets shift. Your RIC Score should reflect where you are now, not where you were six months ago. Re-scoring lets you demonstrate measurable progress to investors, creditors, and customers.
Every 6 months, you can request a fresh RIC Score assessment. Your experts will re-evaluate your progress, update your scores, and provide a new report highlighting what's improved and what still needs attention.
- Updated assessment across all 200+ factors
- Progress comparison report (before vs. after)
- New tier qualification if your score improves
- Refreshed recommendations for the next 6 months
Re-scoring is available at 40–60% of the original assessment fee.
Interested in a business but their score is outdated? Investors, alternative lenders, and strategic partners can request a re-score of any business in the SMEMojo ecosystem. Get a fresh, verified assessment before making your decision.
- Order a re-score for any assessed business
- Verified, up-to-date assessment before due diligence
- Reduce risk with current data, not stale reports
- SMEMojo coordinates the entire process
Third-party re-score requests are subject to the business's consent.
Think of your RIC Score like a credit score for business attractiveness — the more you improve, the more doors open.
How to Improve Your RIC Score
Your 6-week assessment includes personalized recommendations to improve each factor.